Context
Rapid user growth was pushing support load past what the existing manual team could sustain, with no headcount to spare.
Role
Owned the initiative end-to-end: structured knowledge from documentation, the codebase, and historical support conversations; designed the assistant's persona, tone, multilingual behavior (incl. Chinese), and safety guardrails.
Impact
85% of requests resolved autonomously. Support team size held flat through continued user growth.
Context
Engineering capacity was a hard ceiling on roadmap speed, with no budget to grow the team.
Role
Co-designed and continuously calibrated the pipeline (research → business spec → technical spec → implementation → testing → code review → merge). Personally used it to ship a full Project Management module (ClickUp/Bitrix24 parity), an OKR tracking module, an LMS MVP, a management reporting module, and dozens of smaller features.
Impact
4× task throughput vs. the prior comparable period. Core engineering team reduced from 5 to 2 without a drop in release stability.
Context
The platform — task, team, and business-process management for company leaders — had failed to find monetization or delivery stability across several prior teams.
Role
Rebuilt delivery process and product strategy from scratch; redesigned pricing into a tenure-based tiered model; ran full-cycle discovery-to-release using RICE/MoSCoW and JTBD research.
Impact
~20× ARR growth over 2 years without increasing churn, reaching 200+ paying B2B companies; 2× MAU growth driven by a weekly-engagement North Star Metric; monetization now covers ~60% of team operating costs.
Context
Leaders needed to manage tasks, teams, and reporting outside the desktop app.
Role
Owned the mobile product line: scoped the feature set, analyzed the US/Europe/CIS market opportunity, and modeled unit economics for the expansion case.
Impact
Shipped as part of the broader Business Booster growth behind the platform's ~20× ARR increase.
Context
A portfolio strategy of many small, fast-shipping utility apps needed a delivery lead who could keep quality and pace consistent across very different products.
Role
Promoted from iOS Project Manager to Backend Project Manager for delivery performance; managed 5 Project/Product Managers across iOS, Android, and Backend; owned the shared backend platform and APIs.
Impact
40+ mobile apps and 4 internal CRM systems launched in under 5 months.
Context
An early-stage web3 (move-to-earn) app needed a product lead to set up process and ship a first version fast, part-time.
Role
Acting Head of Product on a fractional basis: roadmap, execution oversight, and management of 10 internal managers across design, marketing, and tech; owned early-stage budget and cost controls pre-revenue.
Impact
MVP delivered on a tight timeline, establishing the product and team processes the company built on afterward.
Context
The loyalty program needed a mobile-first path to reduce reliance on physical cards at the pump and till.
Role
Owned the product end-to-end, including a high-stakes launch-week call that averted a holiday-season delay when an app store review put the go-live date at risk.
Impact
Delivered on time as Russia's first virtual loyalty card, ahead of a hard holiday-season deadline.
Context
Fuel payment still required a walk to the cashier; the goal was a genuinely contactless, in-car flow integrated directly with pump and till hardware.
Role
Led the product and a 25-person delivery team, integrating the mobile app with pump and point-of-sale systems and loyalty points.
Impact
Delivered as one of the first in-car contactless fuel payment experiences on the market — ahead of most competitors globally at the time.
Context
The program needed a coherent strategy across acquisition, engagement campaigns, and partner promotions at national scale.
Role
Directed strategy and campaign planning across a 20+ person marketing function.
Impact
Grew active loyalty membership 15% month-over-month and sustained engagement through the COVID-19 period.
Context
Members needed a single mobile home for their card, balance, Apple Wallet pass, transaction history, and rewards.
Role
Product owner across both apps, aligning feature parity and brand-specific differences.
Impact
Delivered the primary mobile channel for the program's 20M+ customer base.
Context
Members needed a full-featured web alternative to the mobile apps, including a station-locator map for BP.
Role
Owned requirements, vendor/stakeholder alignment, competitive analysis, and QA across both sites.
Impact
Delivered as the primary web channel supporting the national loyalty program.
Context
The World Cup campaign needed an engaging, shareable activation beyond standard promotions.
Role
Owned the game from concept through full-cycle development, including 3D animation and audio.
Impact
Delivered as a flagship engagement piece of the national World Cup campaign.
Context
The program's data and campaign infrastructure needed to move onto an enterprise-grade CRM/analytics stack capable of predictive personalization.
Role
Led the migration from Oracle to SAP Hybris Marketing, plus Terrasoft bpm'online and Polymatica analytics, across a 60-person team; separately secured $1M in VP-level budget approval for the related processing-center replacement.
Impact
Enabled predictive, card-linked personalization at national program scale.
Context
The program needed a cashback/privilege product built jointly with banking partners to extend its reach.
Role
Owned the partnership product from launch through growth, coordinating with bank partners on card design and terms.
Impact
Extended the loyalty ecosystem into co-branded banking products with several partner banks.
Context
Growth required earning occasions beyond the pump — everyday retail, auto services, and lifestyle brands.
Role
Owned partner integration and growth strategy across the affiliate network.
Impact
Expanded the program's earning surface across a multi-category partner network.
Context
Two large, separate loyalty ecosystems — airline miles and fuel points — needed a reliable two-way exchange mechanism.
Role
Owned the partnership integration between the Rosneft/BP and Aeroflot Bonus programs.
Impact
Delivered a live points-exchange product connecting two national-scale loyalty ecosystems.
